ARRCO Medical is a Boston based advertising agency dedicated to the medical devices, life sciences, clean tech and public health industries. Our seasoned marketers are known for precision marketing because they have the tools to observe industry trends, add value with business intelligence, and quantify market segments. Likewise, our creative team has incorporated this market intelligence to develop sustainable, memorable campaigns in the US and worldwide. Programs that drive corporate branding and product awareness, which advance ROI.
The dynamics of ARRCO's precision
marketing approach are twofold:
- Acknowledge and foster a partnership
relationship with our clients
- Develop a structured foundation based on market intelligence, which fuels relevant content that supports marketing initiatives
It is this synergy that drives results.
Together, we position your business to its various market segments and add value to the important multi-channel considerations of your sales and marketing strategy.
The elements of effective marketingDifferentiate Relevance Awareness Growth
(Click an element to find out more)
Trout and Rivkin drove the point home in their book Differentiate or Die (John Wiley & Sons, 2001). Effective advertising and marketing boil down to branding – asserting your differentiating factors and value points to the market.
Our goal is to present your products in terms existing and prospective customers accept and expect in tone and relevance. We define your products through the lens of a market opportunity model while spotlighting innovation, quality and brand essence – all of which makes your company distinctive against the vast marketplace.
Together, we differentiate and deliver.
Relevance gains the attention of your target markets and enhances credibility. Individually we're drawn to messages that identify our needs and concerns. Likewise, your message is directed to individuals who will respond to a message when it is relevant.
To maintain relevance, we monitor specific markets through analysis of trends, demand and demographics. We review programs already in place. Relevance is based on perception, which is always shifting. Our proactive approach assures an ongoing effort to gain and retain market share for your brand.
Awareness is the pulsating, sustaining flow of information that supports company and products alike. At work or leisure, on the web or in the mail, we seek out and test possible communication touch points to access your specific market.
A 360° approach is achievable through studied analysis and review of all traditional and nontraditional media – each measured for effective reach and relevancy in your market. Each is implemented with purpose under a thoughtfully lean marketing plan, which targets then engages your specific market. No advertising excess. Only what you need.
Corporate and product growth are dependent upon positioning, which is reflective of your brand's essence. Our efforts are directed to maintaining a consistent presence for your unique brand. We employ calculated differentiation and customer-centric messaging at various "touch points" to assure sustainable market share. We deploy a differentiated approach for growth that has a three-tiered process:
1. Strategic rationale
2. Clinical evidence demonstration
3. Consistency over time