ARRCO is a Strategic Marketing Communications Group specific to Medical Device, Diagnostic Healthcare, Life-Science & Clean Energy Companies. We ideally suit clients who require their marketing partners to have comprehensive knowledge and experience of their industry and markets.
ARRCO has partnered with a varied client base, developing sustainable, multi-channel programs, which augment product and corporate positioning, that include well-defined promotional/educational programs, comprehensive branding campaigns, web design & development programs, and trade show exhibit design & strategy. From pre-launch to post-launch, ARRCO incorporates market-appropriate initiatives for your specific marketing goals, which empowers sales while driving awareness to stakeholders and relevant publics.
We are a full-service advertising & design agency combining multi-channel communications strategies with customized and compelling marketing solutions... Welcome to ARRCO.
The elements of effective marketing
Differentiate
Relevance
Awareness
Growth
(Click an element to find out more)
Differentiate
Trout and Rivkin drove the point home in their book Differentiate or Die (John Wiley & Sons, 2001). Effective advertising and marketing boil down to branding – asserting your differentiating factors and value points to the market.
Our goal, following a comprehensive review of the market and competition, is to present your company to your market in terms current and prospective customers accept and expect – in tone and relevance. We seek to define your company and product through unique product positioning by spotlighting innovation, quality and brand essence.
Together, we can differentiate and deliver.
Relevance
Relevancy will gain the attention of your market and enhance your credibility. Individually, we're drawn to messages that relate to our needs and concerns. Likewise, your market is made up of individuals who will respond best to a product's message when it's relevant to their needs.
To maintain relevant product and corporate messages, we monitor your specific market for changing trends, demands and demographics while reviewing ongoing advertising & marketing programs already in place. Proactive actions will always be taken to ensure the effectiveness of these ever-evolving programs - all in an effort to gain and retain market share for your brand.
Awareness
"Awareness" is the pulsing, sustaining flow of information that supports company and products alike. At work or leisure, on the web or in the mail, we seek out and test possible communication touch points to access your specific market.
A 360° approach is achievable through studied analysis and review of all traditional and nontraditional media – each measured for effective reach and relevancy in your market. Each is implemented with purpose under a thoughtfully lean marketing plan, which surgically targets then engages your specific market. No advertising excess. Only what you need.
Growth
Corporate and product growth are dependent upon positioning, which is reflective of your brand's essence. Our efforts are directed to maintaining a consistent presence for your unique brand. We employ calculated differentiation and customer-centric messaging at every "touch point" to promote sustainable market share. We seek out a defined position through a three-tiered process:
1. Analytic review
2. Strategic rationale and plan
3. Creative development
We integrate seamlessly into your company structure while becoming embedded in your market to understand their needs and emerging trends. Our objective: your ROI and ROR (Return On Reputation).
